WildAid — Reducing Meat Consumption in China

Chinese celebrities Liu Tao, Huang Lei, He Jiong, Ni Ni, Li Cheng and Li Bingbing promote sustainable and healthy diets, including reduced meat consumption, in a WildAid billboard campaign launched in partnership with the Chinese Nutrition Society.
Organization Name 
Award Date 
9/2016
Grant Amount 
$700,000
Purpose 
To support WildAid's campaign to support government efforts to reduce meat consumption in China
Topic (focus area) 

Published: October 2016 (updated August 2017)

The Open Philanthropy Project awarded a grant of $700,000 to WildAid to support its campaign to support government efforts to reduce meat consumption in China. WildAid plans to expand its public service announcement (PSA) campaigns aimed at slowing the growth of meat consumption to four new major Chinese cities.

August 2017 update: we wrote more about our decision to make this grant, and other grants to support farm animal welfare in China, on this page.