WildAid — Reducing Meat Consumption in China (2018)

WildAid billboards in China attempt to reduce meat consumption by highlighting health risks associated with consuming meat, as well as greenhouse gas emissions produced by livestock. (Photo courtesy of WildAid)
Organization Name 
Award Date 
3/2018
Grant Amount 
$500,000
Purpose 
To support WildAid’s campaign to reduce meat consumption in China.
Topic (focus area) 

Grant investigator: Lewis Bollard

This page was reviewed but not written by the grant investigator. WildAid staff also reviewed this page prior to publication.

The Open Philanthropy Project recommended a grant of $500,000 to WildAid to support its campaign to reduce meat consumption in China. We expect WildAid will use the funds to produce public service announcement campaigns featuring Chinese celebrities in television advertisements and on billboards in Beijing, Shanghai, and other major cities. This grant represents a renewal of our September 2016 funding recommendation to WildAid.

This grant falls within our focus area of farm animal welfare. We wrote more about our decision to recommend other grants to support farm animal welfare in China on this page.