WildAid — Reducing Meat Consumption in Asia (2019)

An example of one of WildAid's meat reduction campaigns, which use PSAs and strategic media placements. (Photo courtesy of WildAid.)
Organization Name 
Award Date 
2/2019
Grant Amount 
$500,000
Purpose 
To support work promoting the reduction of meat consumption in Asia.
Topic (focus area) 

Grant investigator: Lewis Bollard

This page was reviewed but not written by the grant investigator. WildAid staff also reviewed this page prior to publication.

The Open Philanthropy Project recommended a grant of $500,000 to WildAid to support campaigns to promote the reduction of meat consumption in Asia. WildAid plans to use these funds to produce another public service announcement campaign featuring celebrities in television advertisements and on billboards promoted in Beijing, Shanghai, and other major Asian cities, including Hong Kong and others.

This follows our March 2018 grant and falls within our focus area of farm animal welfare.