WildAid — Reducing Meat Consumption in China (2016)

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Chinese celebrities Liu Tao, Huang Lei, He Jiong, Ni Ni, Li Cheng and Li Bingbing promote sustainable and healthy diets, including reduced meat consumption, in a WildAid billboard campaign launched in partnership with the Chinese Nutrition Society.
Published: October 2016

The Open Philanthropy Project recommended a grant of $700,000 to WildAid to support its campaign to support government efforts to reduce meat consumption in China. WildAid plans to expand its public service announcement (PSA) campaigns aimed at slowing the growth of meat consumption to four new major Chinese cities.