• Focus Areas
    • Cause Selection
    • Global Health & Wellbeing
      • Effective Altruism Community Growth (Global Health and Wellbeing)
      • Farm Animal Welfare
      • Global Aid Policy
      • Global Health & Development
      • Scientific Research
      • South Asian Air Quality
    • Longtermism
      • Biosecurity & Pandemic Preparedness
      • Effective Altruism Community Growth (Longtermism)
      • Potential Risks from Advanced AI
    • Other Areas
      • Criminal Justice Reform
      • History of Philanthropy
      • Immigration Policy
      • Land Use Reform
      • Macroeconomic Stabilization Policy
  • Grants
  • Research & Updates
    • Research Reports
    • Blog Posts
    • Notable Lessons
    • In the News
  • About Us
    • Grantmaking Process
    • How to Apply for Funding
    • Team
    • Contact Us
    • Stay Updated
  • We’re hiring!
  • Focus Areas
    • Cause Selection
    • Global Health & Wellbeing
      • Effective Altruism Community Growth (Global Health and Wellbeing)
      • Farm Animal Welfare
      • Global Aid Policy
      • Global Health & Development
      • Scientific Research
      • South Asian Air Quality
    • Longtermism
      • Biosecurity & Pandemic Preparedness
      • Effective Altruism Community Growth (Longtermism)
      • Potential Risks from Advanced AI
    • Other Areas
      • Criminal Justice Reform
      • History of Philanthropy
      • Immigration Policy
      • Land Use Reform
      • Macroeconomic Stabilization Policy
  • Grants
  • Research & Updates
    • Research Reports
    • Blog Posts
    • Notable Lessons
    • In the News
  • About Us
    • Grantmaking Process
    • How to Apply for Funding
    • Team
    • Contact Us
    • Stay Updated
  • We’re hiring!

WildAid — Reducing Meat Consumption in China (2016)

Visit Grantee Site
  • Focus Area: Farm Animal Welfare
  • Portfolio Area: Farm Animal Welfare in Asia
  • Category: Global Health & Wellbeing
  • Organization Name: WildAid
  • Amount: $700,000

  • Award Date: September 2016

Table of Contents

    Chinese celebrities Liu Tao, Huang Lei, He Jiong, Ni Ni, Li Cheng and Li Bingbing promote sustainable and healthy diets, including reduced meat consumption, in a WildAid billboard campaign launched in partnership with the Chinese Nutrition Society.
    Published: October 2016

    The Open Philanthropy Project recommended a grant of $700,000 to WildAid to support its campaign to support government efforts to reduce meat consumption in China. WildAid plans to expand its public service announcement (PSA) campaigns aimed at slowing the growth of meat consumption to four new major Chinese cities.

    Related Items

    • Farm Animal Welfare

      WildAid — Reducing Meat Consumption in Asia (2019)

      The Open Philanthropy Project recommended a grant of $500,000 to WildAid to support campaigns to promote the reduction of meat consumption in Asia. WildAid plans to use these...

      Read more
    • Farm Animal Welfare

      WildAid — Reducing Meat Consumption in Asia (2018)

      Grant investigator: Lewis Bollard This page was reviewed but not written by the grant investigator. WildAid staff also reviewed this page prior to publication. The Open Philanthropy...

      Read more
    • Farm Animal Welfare

      Advocates for Animals — Farm Animal Welfare Legal Work

      Open Philanthropy recommended a grant of £320,000 (approximately $376,235 at the time of conversion) over two years to Advocates for Animals to provide legal advice to animal welfare organizations in the UK....

      Read more
    Back to Grants Database
    Open Philanthropy
    Open Philanthropy
    • Careers
    • Press Kit
    • Governance
    • Privacy Policy
    • Stay Updated
    Mailing Address
    182 Howard Street #225
    San Francisco, CA 94105
    Email
    [email protected]
    Media Inquiries
    [email protected]
    Anonymous Feedback
    Feedback Form

    © Open Philanthropy 2022 This work is licensed under a Creative Commons Attribution-Noncommercial-Share-alike 4.0 International License. If you'd like to translate this content into another language, please get in touch!