Sentient Media — Digital Content Optimization Work


Grant investigator: Lewis Bollard

This page was reviewed but not written by the grant investigator. Sentient staff also reviewed this page prior to publication.


The Open Philanthropy Project recommended a grant of $100,000 to Sentient Media to promote public awareness of factory farming and farm animal advocacy groups. Sentient Media plans to optimize digital content to make it easier for supporters to find advocacy groups working on key issues and shift public opinion in coming years.

This discretionary grant falls within our focus area of farm animal welfare.