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Better Eating International — Millennial Vegan Survey

Organization Name 
Award Date 
Grant Amount 
To support a market research study to "Segment U.S. millennials for Targeted Vegan Education."
Topic (focus area) 

Grant investigator: Lewis Bollard

This page was reviewed but not written by the grant investigator. Better Eating International staff also reviewed this page prior to publication.

The Open Philanthropy Project recommended a grant of $67,110 to Better Eating International to support a market research study to understand ​the ​attitudes ​and ​perceptions ​of ​non-vegans ​in different segments of the U.S. population toward ​vegan ​eating ​and animal agriculture, including the resonance of ​concepts ​like climate change, affordability, and health and nutrition, among others. A prime aim of this research is to help the farm animal welfare movement better understand and address the unique needs of various audiences, with particular focus on historically underserved communities.

This is a discretionary grant, and falls within our focus area of farm animal welfare.


Better Eating International, Study ProposalSource