Changing Tastes — Market Insights and Business Engagement on Fish Welfare

Organization Name 
Award Date 
4/2018
Grant Amount 
$50,000
Purpose 
To support market insights and business engagement on fish welfare.
Topic (focus area) 

Grant investigator: Lewis Bollard

This page was reviewed but not written by the grant investigator. Changing Tastes staff also reviewed this page prior to publication.

The Open Philanthropy Project recommended a contract of $50,000 for Changing Tastes to conduct research on attitudes about humane production of fish and seafood among U.S. restaurant and supply chain decision-makers and consumers. Changing Tastes, a food consultancy, intends to conduct surveys to identify current marketplace recognition of humane production and disseminate the results via trade conferences and media.

This funding is discretionary and falls within our focus area of farm animal welfare. This project was supported through a contractor agreement. While we do not typically publish pages for contractor agreements, we chose to write about this funding because we view it as conceptually similar to an ordinary grant, despite its structure as a contract due to the recipient’s organizational form.