Plant Based Foods Association — Grocery Store Study

Organization Name 
Award Date 
11/2019
Grant Amount 
$230,000
Purpose 
To support a study to determine the effects of moving plant-based meat into the meat section of grocery stores.
Topic (focus area) 

Grant investigator: Lewis Bollard

This page was reviewed but not written by the grant investigator. Plant Based Foods Association staff also reviewed this page prior to publication.

Open Philanthropy recommended a grant of $230,000 to the Plant Based Foods Association (PBFA) to conduct a study in partnership with U.S. supermarket chain Kroger to determine the effects of moving plant-based meat into the meat section of grocery stores. PBFA hopes that retailers and the plant-based food industry will use the study’s findings to more effectively market plant-based meat.

This follows our August 2018 support and falls within our focus area of farm animal welfare.