Reducetarian Foundation — Fish Consumption Messaging Research

Organization Name 
Award Date 
4/2020
Grant Amount 
$14,190
Purpose 
To support research to analyze the impact of various messages on fish consumption.
Topic (focus area) 

Grant investigator: Lewis Bollard

This page was reviewed but not written by the grant investigator. Reducetarian Foundation staff also reviewed this page prior to publication.

Open Philanthropy recommended a grant of $14,190 to the Reducetarian Foundation to support research to analyze the impact of various messages on fish consumption, led by Gregg Sparkman and Johanna Matt-Navarro. The research will include a survey on norms and values correlated with fish consumption, an assessment of messages to reduce fish consumption, and a randomized controlled trial on the effectiveness of selected messages in reducing fish consumption among consumers.

This falls within our focus area of farm animal welfare.