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Reducetarian Foundation — Fish Consumption Messaging Research

Visit Grantee Site
  • Focus Area: Farm Animal Welfare
  • Portfolio Area: Fish Welfare
  • Category: Global Health & Wellbeing
  • Organization Name: Reducetarian Foundation
  • Amount: $14,190

  • Award Date: April 2020

Table of Contents


    Grant investigator: Lewis Bollard

    This page was reviewed but not written by the grant investigator. Reducetarian Foundation staff also reviewed this page prior to publication.


    Open Philanthropy recommended a grant of $14,190 to the Reducetarian Foundation to support research to analyze the impact of various messages on fish consumption, led by Gregg Sparkman and Johanna Matt-Navarro. The research will include a survey on norms and values correlated with fish consumption, an assessment of messages to reduce fish consumption, and a randomized controlled trial on the effectiveness of selected messages in reducing fish consumption among consumers.

    This falls within our focus area of farm animal welfare.

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